From the CEO

2016 is ending on a high note with the largest charitable giving research project Australia has seen in ten years launched last Thursday at Parliament House.

An estimated 14.9 million Australians gave a total of $12.5 billion over 2015-16. Some 95 per cent of large businesses also participated in regular giving, which is a hugely encouraging finding. As Senator Zed Sesalji commented on the day, this data gives us insight into the trends we can now leverage and the gaps we need to fill. This is important work for our sector and wider social fabric.

Building a more giving and caring society remains one of the four key measures set by charity leaders, including Good2Give, to measure national progress against. Community Council for Australia recently benchmarked how States and Territories performed against these measures in The Australia We Want National Press Club report launch in October.

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Editor's wrap

Workplace Giving Platform improvements
Calling out to charities and workplace giving managers, please note the appeal and charity profile sections of Good2Give’s Workplace Giving Platform is now able to be styled using improved formatting functionality, including bullet points, and bold and italicised text. Make your appeal stand out this Christmas!

Corporate initiatives
It’s not too late to boost your employees’ giving this Christmas! Use our professionally designed promotional assets to run a workplace giving appeal that you can setup in minutes. Also, see how your workplace giving program is performing with Good2Give's Industry Evaluation Tool now with updated giving data from September this year.

After discussing reputation management with international sustainability expert, Mike Tuffrey, Lisa published her reflections in Pro Bono News on how companies can best respond to slipping public trust. Read more here.

Charity support
Big thanks to the 30+ charity fundraisers who joined us for FIA's Workplace Giving Masterclasses in November. For those seeking inspiration, take a peek at our latest case study of Breast Cancer Network Australia which grew workplace giving donations by over 33%.

Also, make sure to join us at the Big4 Fundraising discussion this month with Good2Give CEO Lisa Grinham and clients, EY and Konica Minolta, discussing how you can grow your corporate partnerships in 2017!

Contact Emma Lang for contributions, feedback and the latest on your giving initiatives.